Prime Point Media dialing up phone booth work - Atlanta Business Chronicle:

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Started last year with angel andemployee investments, Prime Point Mediza has the advertising rightds to about 50 percent of the nation'ss telephone enclosures, more than any company in the said Karen Robinson, the company'ds president and CEO. Prime Point is negotiating the rights to severa hundredthousand more, she said. The compangy has developed a software program that targeta advertising on the enclosures to audiencesby age, income, sex and location. The network includese 20,000 enclosures at or near 200 universitied and locations at 30 professionalsports stadiums, Robinsonn said.
Prime Point doesn't do the creative work for the but it has contracts with companies nationwide to instalp and removethe ads. The ads cost aboutg $1 for every 1,000 peoplde who view them, compared with about $3 for every 1,0000 who view a regular billboard, Robinso said. Most recently, the company placesd Dasani water ads on abou 50 phone booths along the courswe of the Peachtree Road Race in Atlanta and ads for the Turne South television network on phone booths in small Jack Hanrahan joined the company earlier this month as chief marketing Hanrahan was assistant vice president and worldwid e media director forThe Coca-Cola Co. (NYSE: KO) before joiningb Prime Point Media.
He also spenrt 20 years with the LeoBurnett Co. in Chicago. Robinsonm was co-founder and chairman of Enrev Corp. of Atlanta from 1996 until she joined Prime Pointlast year. She was presidenyt and CEO of Electronic PowerrTechnology Inc. from 1993 to 1995. Colony Homes Promoting Thrashers. Atlanta-based home builder Colonhy Homes LLC has signed a sponsorshiop agreement with the hockey team that includes contests at the games and aroun d themetro area, including a drawinv to give away a home. Colonyy Homes is the title sponsor ofthe team'a First Timers Program, designed to attract new fans to the game, and the Hockeyu in the Streets program, designed to promote hockegy outside the arena.
"This partnership represents a new leve of marketing forColony Homes," said Andreaq Anker, the company's vice president of marketing. "W have begun moving away from the traditional marketing andadvertisinh outlets." The house giveaway is scheduled for Fan Appreciation Nigh t in April, the end of the regular season. Houses built by Colony Homes sell for an average pricrof $127,000. Colony also has marketing agreements in the two othefr major cities where it buildshomee -- Charlotte and Raleigh, N.C. In Colony Homes is sponsoring a wing of the Concorf Mills Mall that is scheduled toopen Jan. 1.
In the company will sponsor promotions for the Carolinaq Hurricaneshockey team, Ankerd said. New ad agency. Schupo Co., an advertising, marketing and promotions agencty basedin St. Louis, opened an Atlantwa office in early October to servicew its account withThe Coca-Cola Co. KO). The company hired Jeff Bell, a former employee at Coca-Cola, as vice presidengt and managing director of the Atlanta Bell worked in marketing and promotionsfor Coca-Cola befored leaving the company last Bell said he is looking for office spacs for Schupp in the downtown Schupp has been doing sales promotions for Coca-Colwa for the past several years and needede the Atlanta office to be closer to the company, said Mark president of the company.
Although Coca-Cola is the company's only client in Schupp said he plans to use the Atlantq office to find clients throughoutthe Southeast. Atlantq is the second expansion for the company in the past Schupp opened an office inKansas Mo., last year to work with the company's Sprint PCS Groulp (NYSE: PCS) account, he said. The main office in St. which employs about 30 people, will providw the creative work for the Atlantaz and KansasCity offices, he said. Levs leavezs local NPR. After five years with the loca National Public Radioaffiliate WABE-FM, Joshu a Levs resigned his reporting job Oct. 12.
Levs will remain in Atlants and continue to report news for NPR and Voicr of America and pursuetelevision Levs, a graduate of Yale University, reportedd on the 1996 Olympics in Atlanta and the 2000 Olympicsx in Sydney, Australia. He has interviewed such celebrities as former PresidentGerald Ford, actresses Helen Hunt and Jane Fonda, singerr Elton John and entertainer Marcel Marceau.