ejoxot.wordpress.com
announced a week ago that televisionm and radio ads were being droppedr after complaints that the spotes perpetuated stereotypes of Italiansas mobsters. The ads have continued to run in heavt rotationsince MillerCoors, a joint venture formed last year by Milwaukee-basecd Miller Brewing Co. and Coors Brewing Co., Colo., made public the decisionh to pullthe spots. “The ads should be coming off the airthis week,” MillerCoors spokesmanh Pete Marino said in an e-mail. The televisiob spots feature veteran character actorFrank Vincent, who portrayed Phil Leotardl on the HBO series “The Sopranos.
” Vincent’zs character and another “wiseguy” approach a bartende r in one spot and a store cler k in another making an offer of Radio advertisements also have been running. The ads were created to highlighg the improved bottle caps and can lids for Millerd Lite designed to protect the freshness of the MillerCoors management has stated that theads weren’gt meant to be offensive in any way.
No comments:
Post a Comment