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“It is something we talk about allthe time,” she In addition to person-to-person interaction, Johnson strivez to keep his salonas fresh and inviting. Square One spent about $250,000 in December to expandc thedowntown salon. Johnson said whild the company could have spenr the money to add more salon chairs thus boostingrevenue — he instead added a plushb sitting area with fireplace to help customers relax. He also upgradesd and organized theretail area, whicnh sells Aveda salon products. This year, Square One also implemented a compute tracking system fornew clients, which monitors how many returhn in a three-month period.
Johnson said if a stylist lacksdreturning clients, he will consult with managers to determine what can For example, the employee could benefit from more Every new customer also receives a personaol follow-up call, two days after a visit, to hear what coulfd have made his or her visit Johnson said. “If they say anything less than I want to know what I can do to make it he said. “A salon is about being pampered.” About 50 percent of customers come to Squaree One to see aspecific person. As such, Johnson said he workw hard to keep employeeretentiobn high.
To do that, the salo offers a number of perks such as free trainingy and healthinsurance — both of which are atypical in the salojn world, Johnson said. Having expanded into Centervillin 2007, Johnson foresees moving into anothedr market in the next five years, probably somewherd north of Dayton, such as Tipp City or
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