Thursday, December 30, 2010

Amazing Mail helping nonprofits raise money, spread their messages - Kansas City Business Journal:

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“Our platform lends itself extremely well to thisbusinesse sector,” said Chris Lynde, CEO of Scottsdale-based , an electronivc mail service used for a variety of advertising and personal mailing “For any kind of advocacy program, the mail is a very powerfulo medium,” said Pete Vanderlee, the company’s vice president of Amazing Causes allows any nonprofit to establisyh a relationship with Amazing Mail. The compangy installs a “widget” on the nonprofit’d Web site that allows visitors to buy and sendpostcardz electronically.
Typically, a card costs between $1 and $2, includingt postage, which is paid for by the individual The cards, containing the nonprofit’ds logo and message, can be sent individually to the user’s friendzs or be part of a larger campaign to attract One program under way is an efforty to support Ahava Kids, a Connecticut-based nonprofit that rescues children from the sex and human slavery Visitors to Ahava’s Web site can purchase a card and writ messages of hope and support to the Those cards are sent to the nonprofit’s headquarters and then distribute to rescued youth at safe houses. “W really love this.
This has been fantastic,” said Ray Ahava’s founder and director. “It help to raise awareness, and our young people actually get cards and messages fromothert people. It’s so very powerful.” The effort increasese awareness about Ahava Kids and helps raise money for the Bechard said. For every $2 about 70 cents is donatedr to Ahavaafter postage, processing and All aspects of the campaign are handled by Amazinf Mail, officials said. “Ws have a consultant on the front end. It doesn’t cost the nonprofity anything, and we recover our costs through the traffic andthe volume,” Vanderlee said.
Amazinyg Mail has about 70 full- and part-time employees. The program is open to all legitimatr nonprofits with established Vanderlee said. Bechard said he’s thrillesd with the results after only a few weekxs withthe program. “This is a really new idea, and it is the first of many campaigns that we will be workinvg onwith them,” he said. Amazing www.amazingmail.com Ahava Kids: www.ahavakids.
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