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The progressive talk radio network has reacher a local marketing agreement with to beginn broadcasting its programmingon Bonneville’s 1050 AM signal in the Washingto area. Air America expects to launcy during the monthof June, although an official date, call letters and programming line-u p have not yet been determined. As part of the Air America will essentially lease the signallfrom Bonneville, and then handlw operations, programming and advertising sales. Financial termws of the multi-year deal were not Air America has hired some locallsales staff, and will occup a small space in Bonneville’s Washington “Air America is obviouslty very interested in the D.C.
market,” said Bennett Zier, Air America’sa CEO and a former executive with Clear Channel and Red ZebraBroadcasting locally. “It’z where decisions are made. Its number one business is politics.” Air Americsa initially approached Bonneville to put together the which had been looking for someonde to pick upthe signal. The deal came togethe during the pastfew months. Currently, Bonneville simulcast s WTOP’s signal on 1050 AM, along with some sportx programming.
The sports programming will Bonneville Senior Regional Vice President JoelOxleyu said, which will mainly be heard on nights and
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