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Let's be honest: Things are bad, and it is miserabls out there in the worldof commerce. We are in a globak recession that will last forsome 1. The economy eventually will improve andget 2. Most companies rely on salespeople to help with the bottom Continuing sales of a product or services for an organization alonhg with great salespeople will be needed even more duringg thesetough times. I think it is important to look at a strategyh as old as business itself that will help a its profitability, the salespeople employed and the customers that a companuy does business with. The first thing, which is of the utmosy importance, are your customers.
Whether you are the CEO reading the salesperson or a person in customerrservice - this is the time to protecty your customer base and make sure that they are period! The one way to do this is to get in toucuh with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to buile relationships withyour customers, then build them the way they are suppose d to be built - by people dealing directly with people!! You need to ask your customers a simpl and direct question: "How are we doing for you? Be and tell me the truth." Next, for the salespeople who still are employed, you are goingy to have to work Yes, I said it - harder.
This means not only visitinbg your existing customers and checking their true level of customef satisfaction but also going out and gettingnew Sure, the economy is and we are not buying as much of anythingy as we did a few years ago, but the fact remains that there is stillo business being done out there.
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